Romance and nostalgia are brought to the bakery aisle with the launch of our Warburtons ad, ‘Pride & Breadjudice’ featuring Peter Kay as the starring role.

The 180-second advert features all the key ingredients of a good period drama, highlighting what makes Seeded Batch loaf just so special, and forms part of the brand’s newest integrated campaign which seeds consumers with a taste of Warburtons’ family heritage.

A creative adaptation of the true story behind Warburtons’ beginnings as a family business 141 years ago, Peter brings the story to life using a combination of his much-loved comedic humour and takes inspiration from the nation’s favourite literary and on-screen lotharios.

The campaign was further sustained across social channels, digital and OOH.