Romance and nostalgia are brought to the bakery aisle with the launch of our Warburtons ad ‘Pride & Breadjudice’, featuring Peter Kay in the starring role.

The epic three-minute advert is a creative adaptation of the true story behind Warburtons’ beginnings as a family business 141 years ago and contains all the key ingredients of a good period drama, with Kay using his much-loved comedic humour to bring the story to life.

The campaign – which additionally ran across social, digital and OOH – has been hugely popular, attracting 6.6 million organic online views following the X Factor ad break launch, with the advertised SKU seeing a significant increase in sales.