Sky Mobile

Say Hello

Our launch TV for Sky Mobile features Oscar-nominated actor Tom Hardy and reveals Sky’s new brand positioning ‘Say Hello’ – which allows customers to ‘Say Hello’ to more choice, more flexibility, more control and more possibilities with Sky Mobile.

The campaign comprises three films shot by award-winning film director, John Hillcoat, best known for The Road, Lawless and The Proposition.

‘Café’ is the first spot in the series and focuses on Sky’s ‘Roll’ offering that allows customers to roll any unused data into a piggybank each month, which can be kept for up to three years and dipped into whenever they like. Via an analogy involving sugar cubes and an interaction between Tom Hardy and a surly waiter, the advert demonstrates how frustrating it is when other mobile phone providers take back data you haven’t used.

  • TV

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