That Sweet Feeling
The winter of 2017 marked the fifth anniversary of Candy Crush Saga our mobile phones – that’s a whole lot of crushed candies.
To celebrate this momentous milestone, we designed a campaign to remind players, both past and present, what makes the game so unique and popular all over the world – the way it makes you feel when you win.
Using multiple sets of players, we created scenes that best encapsulated the “sweet feeling” that you can only get from Candy Crush success. So whether it felt like your normal house cat suddenly becoming a daredevil, motorbike-riding stunt cat or more like a regular airport buggy suddenly becoming an all-dancing, rave buggy equipped with elderly ravers – that sweet feeling is different for us all.
Our message: Get that Sweet Feeling – with Candy Crush.
The TV campaign has launched across 16 markets worldwide including the UK, US, and Australia.