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The Magic Penny Of Giving Content Away

This weekend it occurred to me that I hadn't written a blog post for quite some time so I thought that it was time to do something about that. With the papers full of the news that Bebo had been named as the 'best social network' I decided to write a response, explaining why I thought it was a m...

NY Times Op-Ed Artwork

As seen on NotCot and referencing the New York Times best of Op-Ed 07, here are some of my highlights - I'll add that they're not highlights because of content or context (well, the first one is) but more for artistic value! By Paula Scher: By Stephen Doyle: By Christian Northeast: ...

Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?

Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog. Rightly so, some may say, as who really ...

Blog About The News To Get In The News

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we've finally managed to track down the evidence. When...

Live Twittering (Littering?) From SMX London On Friday

As I've mentioned before I'll be speaking at the inaugural SMX London conference this Friday, and I had been planning to live blog from the other sessions. However, having tried this at SMX Advanced in Seattle back in the Summer, I found that I simply couldn't type fast enough. I've t...

Billie Piper, Blogging And Bondage. Oh My.

Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So wha...

WCRS Tweets
  • RT @EngineLondon: .@WCRS_LDN client @Warburtons chat to the @Telegraph about #TheDeliverers http://t.co/zHg4NizBTC http://t.co/kt3GFMFe7D

    31 July, 16:08:25
  • RT @Tiggerbouncer: How family firm Warburtons became the second-largest grocery brand in Britain | via @Telegraph http://t.co/Mu5JAySJpn

    31 July, 13:10:37
  • The psychology of purchase http://t.co/EEhZYzi8Zp via @campaignmag

    31 July, 13:06:00
  • RT @MarketingUK: Beyond Tinder: charity hackathon produces dating app for the blind http://t.co/0UF5a97hOK by @shonaghosh http://t.co/59GG4

    31 July, 10:16:36
  • RT @Digiday: The rise of mobile and platforms are the biggest forces influencing modern media, says Edelman's Steve Rubel http://t.co/qd2ph

    31 July, 09:39:34
  • RT @CityAM: Tesco drops annoying self-checkout "unexpected item in the bagging area" audio http://t.co/8ehj7w2mJC http://t.co/WYH5ALLaqn

    30 July, 16:05:54
  • .@mattrhodes' key takeaway from the @facebook Q2 earnings: the massive shift to mobile for users and advertisers http://t.co/Pi8rSksVWx

    30 July, 15:16:24
  • RT @EngineLondon: What if products we branded as 'gold' were truly made of gold? Artist explores gold aesthetics http://t.co/OQ5GAzJ3s6 htt…

    30 July, 11:14:03
  • .@MarketingUK are asking for nominations for your favourite TV ad ever. Take a look and get your suggestions in http://t.co/QtMuog62hM

    30 July, 08:45:51
  • RT @SkyNews: Is Twitter about to look a lot more like Facebook? http://t.co/QfeKpTmkHz http://t.co/WagG2s6INs

    29 July, 15:19:02
  • RT @LBBOnline: An amazing story of success at @WCRS_LDN: See how beatboxer @Beardyman helped a creative team get hired http://t.co/XG74FSgs

    29 July, 14:03:20
  • RT @LBBOnline: We spend 5 minutes with French animation legend Sylvain Chomet. Not one to miss this... http://t.co/ugGunRC0yU @th1ngth2ng

    29 July, 09:49:46
  • How @beardyman helped @CdaRoza and Rosanna land their first gig here at WCRS @LBBOnline http://t.co/9MSZbHhER0 http://t.co/AuFwP5rguw

    29 July, 09:34:32
  • RT @Campaignmag: Sky profits up 6% with nearly a million customers added http://t.co/T7HtpkwLBH @SkyUK http://t.co/MwIARX0Hdr

    29 July, 08:37:48
  • Thank you @contagious for coming to @EngineLondon to share your insights on this year's @Cannes_Lions.

    29 July, 08:34:05