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The Magic Penny Of Giving Content Away

This weekend it occurred to me that I hadn't written a blog post for quite some time so I thought that it was time to do something about that. With the papers full of the news that Bebo had been named as the 'best social network' I decided to write a response, explaining why I thought it was a m...

NY Times Op-Ed Artwork

As seen on NotCot and referencing the New York Times best of Op-Ed 07, here are some of my highlights - I'll add that they're not highlights because of content or context (well, the first one is) but more for artistic value! By Paula Scher: By Stephen Doyle: By Christian Northeast: ...

Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?

Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog. Rightly so, some may say, as who really ...

Blog About The News To Get In The News

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we've finally managed to track down the evidence. When...

Live Twittering (Littering?) From SMX London On Friday

As I've mentioned before I'll be speaking at the inaugural SMX London conference this Friday, and I had been planning to live blog from the other sessions. However, having tried this at SMX Advanced in Seattle back in the Summer, I found that I simply couldn't type fast enough. I've t...

Billie Piper, Blogging And Bondage. Oh My.

Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So wha...

WCRS Tweets
  • RT @Tiggerbouncer: So @WCRS_LDN are moving floors today. Lots of free books going in the clear out. Who wants this classic? @TheDandy http:…

    4 September, 15:18:53
  • RT @NatGeo: Watch: This slackliner just walked the longest free solo slackline ever: http://t.co/ia1QIiOlzt

    4 September, 14:13:14
  • WhatsApp's latest figures show 900 million monthly users https://t.co/lCWdwGwmIf

    4 September, 09:06:18
  • RT @RoyalNavy: Even though we work 24/7 we still get that #fridayfeeling http://t.co/ZDvo27e9HA

    4 September, 09:00:06
  • RT @smwldn: Have you heard about the App that Let's your Friends 'Virtually Walk You Home'? http://t.co/zbfNyTpzQk #SMWLDN http://t.co/xj7p

    3 September, 15:12:46
  • RT @AnotherFilmComp: Cross those buns! Declan Lowney's @Warburtons ad is shortlisted in the Kinsale Shark awards http://t.co/7GEl6DSqA5 @WC…

    3 September, 14:25:49
  • RT @JohnGeeMcCarthy: Probably just me who keeps seeing the Glasgow Commonwealth Games logo then? http://t.co/xzILD6Lzji

    3 September, 08:32:25
  • RT @macmillancancer: All this #BakeACeleb talk is making us hungry so here's Alan Sugarloaf, Pavlova Faith and Flanye West http://t.co/CCED

    2 September, 16:27:34
  • Business on the move: Account wins and reviews. WCRS wins McCoy's. http://t.co/r1P1EbJHrQ via @TheDrum

    2 September, 14:43:01
  • RT @TheDrum: The future is now. The new look Drum magazine is available now. #DrumReimagined https://t.co/ZAvTB1QcYX

    2 September, 10:55:31
  • RT @Campaignmag: Not behaving badly? We think others are worse than they are, research says http://t.co/WlSUH8RiUI http://t.co/E97eM5Km6y

    2 September, 10:35:01
  • RT @EngineLondon: New on the blog: @CassandraReport's Rachel Krautkremer on why 'relaxed retail' is the future of shopping - http://t.co/D2

    2 September, 08:30:05
  • RT @TheDrum: 2 hours & 51 mins – the ‘definitive’ amount of time Brits spend online per day say @IABUK http://t.co/1RphYyMkWf http://t.co/N

    2 September, 08:18:46
  • RT @eskimon: I don't agree with all of this (!), but some great points and valuable reader comments in here: http://t.co/rbrcwEB1o6 @LeShan…

    1 September, 23:25:45
  • RT @HOWbrand: New @Google logo announced: http://t.co/VAMcPGgpt4 via @verge http://t.co/6Q97j7KbMv

    1 September, 16:10:19