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Can Advertisers Make Fake Blogs Work Or Is Flogging Still A Dirty Word?

Around this time last year, the reputation of flogs (or fake blogs) had been all but completely destroyed. “Marketing experts” attempted to jump on the blog bandwagon, but did so in such a way as to hide the association between brand & blog. Rightly so, some may say, as who really ...

Blog About The News To Get In The News

During my presentation on Viral Marketing at SMX last week, I mentioned the idea of piggy backing trends to gain coverage for your own product or service. Well it just so happens that we had a perfect example of that just last week, and we've finally managed to track down the evidence. When...

Live Twittering (Littering?) From SMX London On Friday

As I've mentioned before I'll be speaking at the inaugural SMX London conference this Friday, and I had been planning to live blog from the other sessions. However, having tried this at SMX Advanced in Seattle back in the Summer, I found that I simply couldn't type fast enough. I've t...

Billie Piper, Blogging And Bondage. Oh My.

Last night, Secret Diary of a Call Girl, the television programme based on the blog Belle de Jour, aired on ITV2 for the first time. So wha...

Blog Spammers Offer Protection Services: Thank God For Askimet

I was just checking the comments on our blog to see if there were any that needed approval (like all sensible people, we use comment moderation). There were two, and one really caught my eye. hello , my name is [deleted] and I know you get a lot of spammy comments , I can help you w...

When Celebrity Blogging Goes Wrong: The Rosespace Affair

Roseanne Barr, the comedian most famous for the hit show Roseanne, has hit the headlines for the first time in years over what we’re calling The Rosespace affair. Over the weekend a number of posts appeared on her MySpace page with messages such as "I need to stop drinking, but I do n...

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