WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

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Addressable Advertising: The future is contextual

Ok, so us 'digital' agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech. Picture this; you're sat in front of the 32" LCD that you can't afford (I writ...

The Osbournes meet DC

Strange, unusual, down right surreal. A couple of weeks ago our door bell went and two impersonators (Sharon and Ozzy Osbourne) arrived in our office with personal invites to a meal at Marcus Wareing's restaurant, Petrus. It was a PR stunt from NTT Communications, basically an ISP looki...

What is digital?

Interesting comment about 'digital' agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate. Semantics? I think so. The difference between 'Advertising' agencies and 'Digital' agencies is less the technology or platforms and more the way audienc...

TV keeps losing ground

Does this mean ITV1's shows will get even worse? Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway. We've all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead. ...

BIMAtastic

We're not very good at entering awards. We seem to always be too busy just getting on with the work. But over the last couple of months we've decided that we probably ought to be getting more involved. We've started with the BIMAs. This was the only awards we entered last year (we were nomi...

Power

While on a plane to Reykjavik recently, I struck up conversation with the couple sitting next to me. Native Icelanders, they were on their way back from the UK after a holiday. We chatted about Iceland and our conversation drifted onto the subject of Iceland's geography. At a latitude of 64 degr...

WCRS Tweets
  • Some very interesting international borders from around the world http://t.co/z2y3qI4nUQ http://t.co/nKOesmiwxJ

    29 May, 09:09:29
  • Thanks to Alexandra Taylor for coming in to speak to us last night for #whocareswins #inspiration

    29 May, 09:06:26
  • Does length matter in video? @mattrhodes discusses... http://t.co/TUhLiw95K8

    27 May, 13:20:59
  • Head on down to Regent's Place where @santanderuk are selling ice cream in support of @DuchenneCT http://t.co/9whUuLzgKN

    26 May, 12:41:28
  • Thanks to @BlinkinkStudio for coming in last night. Outstanding work both technically and creatively #whocareswins http://t.co/Euqr3AgbdZ

    22 May, 08:06:21
  • Cakes, fabulous products, inspiring stories, more cakes. It must be NOTHS Make Do & Meet @notonthehighst http://t.co/IG4YEsnlLL

    21 May, 14:54:50