WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

Addressable Advertising: The future is contextual

Ok, so us 'digital' agencies have known it for ever. But it seems the grown-ups at the traditional agencies have started to see that the blunt instruments of TV and Radio spots can get clever with the right tech. Picture this; you're sat in front of the 32" LCD that you can't afford (I writ...

The Osbournes meet DC

Strange, unusual, down right surreal. A couple of weeks ago our door bell went and two impersonators (Sharon and Ozzy Osbourne) arrived in our office with personal invites to a meal at Marcus Wareing's restaurant, Petrus. It was a PR stunt from NTT Communications, basically an ISP looki...

What is digital?

Interesting comment about 'digital' agencies on Richard Huntington’s (Planning Director of United London) blog, AdLiterate. Semantics? I think so. The difference between 'Advertising' agencies and 'Digital' agencies is less the technology or platforms and more the way audienc...

TV keeps losing ground

Does this mean ITV1's shows will get even worse? Call me old fashioned (or possibly forward thinking) but I feel there are too many TV channels anyway. We've all seen the research, but it becomes really stark when even my wife spends evenings that were once dedicated to TV online instead. ...

BIMAtastic

We're not very good at entering awards. We seem to always be too busy just getting on with the work. But over the last couple of months we've decided that we probably ought to be getting more involved. We've started with the BIMAs. This was the only awards we entered last year (we were nomi...

Power

While on a plane to Reykjavik recently, I struck up conversation with the couple sitting next to me. Native Icelanders, they were on their way back from the UK after a holiday. We chatted about Iceland and our conversation drifted onto the subject of Iceland's geography. At a latitude of 64 degr...

WCRS Tweets
  • Last Action Hero Standing: We won the battle! Sly 1, Arnie 0..... http://t.co/CAjl089fYi

    17 April, 16:36:26
  • RT @StartPulsing: Sly Stallone & @Warburtons ad is a resounding success: 66% of viewers are BIG fans. http://t.co/nztu5nEED9 @WCRS_LDN

    17 April, 15:36:49
  • Take a look behind the scenes of #thedeliverers http://t.co/Gqg3qZyU6e

    17 April, 14:14:35
  • RT @thejeffnorton: Rolling off #LBF15 and looking forward to presenting at @EngineLondon today for #WhoCaresWins...on Making Reading Awesom…

    16 April, 12:52:54
  • Have a listen to Louise Davidson talking to @Radio5live about @Warburtons' latest ad http://t.co/Q0LwDQaHgj

    16 April, 07:56:33
  • @Campaignmag @TheSlyStallone @Warburtons @James_A_Swift @katemagee @gurjitdegun @adrianbarrick Love the pictures! Hope you enjoyed it :)

    15 April, 14:54:07
  • RT @Campaignmag: End of press day fun wit @TheSlyStallone @Warburtons @WCRS_LDN @James_A_Swift @katemagee @gurjitdegun @adrianbarrick http:…

    15 April, 14:52:43
  • @Oystertweet Very punny guys (get it?!). Enjoy the presents!

    15 April, 12:14:21
  • We're delighted with the positive reaction to @Warburtons #thedeliverer! http://t.co/CEoXVQZeDP

    15 April, 09:53:48
  • RT @scottfreeman80: Our latest project @The_Operators for @Warburtons has just hit the #London streets. @WCRS_LDN @garysalterphoto http://t

    14 April, 17:47:21
  • RT @admanofbristol: What WCRS is famed for #greatstorytelling @Campaignmag: Latest Work:Warburtons "the deliverables" by WCRS http://t.co/k

    14 April, 10:10:37
  • RT @CreativeCrmnls: Actor Sylvester @TheSlyStallone features in the newest commercial for #Warburtons http://t.co/peiQGKQzxq @WCRS_LDN http…

    14 April, 08:24:16
  • Check out #TheDeliverers as @TheDrum's Ad of the Day http://t.co/x6o7uUPJbz

    13 April, 11:42:56
  • RT @LBBOnline: .@TheSlyStallone trades guns for buns (the baked kind) in @WCRS_LDN's absolutely awesome @Warburtons film http://t.co/COsci4

    13 April, 11:05:34
  • Get a slice of the action! @Warburtons latest campaign with @TheSlyStallone http://t.co/tsKQs9mxWr #TheDeliverers http://t.co/eU2msULGh9

    13 April, 09:44:35