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Pot Noodle Pull The Wool Over Our Eyes

[youtube]http://www.youtube.com/watch?v=nwcGr1sxKko[/youtube]Whoever is in charge of the digital marketing at Pot Noodle, they deserve to get a medal. Their latest campaign, in conjunction with The Sun, is a series of spoof news reports which purport to show what happens when people really d...

The Moonwalking Bear Gets A Gold Lion

We're very pleased that the dothetest ad for Transport for London, created by our friends at WCRS, and for which we handled the digital marketing (resulting in over 5 million views online in the space of one month) won a Gold Lion at last week's Cannes Lions Advertising Festival. It real...

Internet World Wednesday Day 2 Recap

My first Internet industry conference expo thingy was very interesting to say the least. In a previous life I attended Informex USA and Chemspec Europe as a glorified salesman carting my laptop around the exhibition halls demonstrating and selling AgriBase. This time all I am armed...

Do The Test Goes Viral: A Sign Of The Times?

Hopefully you'll already have seen the excellent Do The Test video which our friends at WCRS produced for Transport For London, which we've been promoting online. If not, where have you been? According to the latest Viral Video Chart, it was the 4th most viral video this week (although t...

Bebo, D&D, Social Wars & More

Sorry if we've been a bit quiet recently; to say that we've all been as busy as a Web 1.0 giant scurrying round looking for social networks to snap up, would be putting it mildly. So yes, AOL bought Bebo. It took a lot of people by suprise, but TechCrunch mentioned it as a possibility l...

Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins

I think that the use of Will Ferrell's new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you conside...

WCRS Tweets
  • RT @EngineLondon: What if products we branded as 'gold' were truly made of gold? Artist explores gold aesthetics http://t.co/OQ5GAzJ3s6 htt…

    30 July, 11:14:03
  • .@MarketingUK are asking for nominations for your favourite TV ad ever. Take a look and get your suggestions in http://t.co/QtMuog62hM

    30 July, 08:45:51
  • RT @SkyNews: Is Twitter about to look a lot more like Facebook? http://t.co/QfeKpTmkHz http://t.co/WagG2s6INs

    29 July, 15:19:02
  • RT @LBBOnline: An amazing story of success at @WCRS_LDN: See how beatboxer @Beardyman helped a creative team get hired http://t.co/XG74FSgs

    29 July, 14:03:20
  • RT @LBBOnline: We spend 5 minutes with French animation legend Sylvain Chomet. Not one to miss this... http://t.co/ugGunRC0yU @th1ngth2ng

    29 July, 09:49:46
  • How @beardyman helped @CdaRoza and Rosanna land their first gig here at WCRS @LBBOnline http://t.co/9MSZbHhER0 http://t.co/AuFwP5rguw

    29 July, 09:34:32
  • RT @Campaignmag: Sky profits up 6% with nearly a million customers added http://t.co/T7HtpkwLBH @SkyUK http://t.co/MwIARX0Hdr

    29 July, 08:37:48
  • Thank you @contagious for coming to @EngineLondon to share your insights on this year's @Cannes_Lions.

    29 July, 08:34:05
  • We're really excited for tonight's @contagious' #CannesInsider talk #whocareswins http://t.co/sSoM8W3sEC

    28 July, 15:26:20
  • RT @mattrhodes: Great overview of the #MissingType from the team @WCRS_LDN that saw 30,000 new blood donors in the UK in 10 days https://t.

    28 July, 15:24:33
  • Time to reflect: spotting the mastiff in yourself, the terrier in the team - and ditching busy, by @rachelmrbarnes http://t.co/IrP1706Mkv

    28 July, 09:50:36
  • UK adspend growth highest on record http://t.co/xL88irH4yf via @campaignmag

    28 July, 08:31:03
  • RT @FastCoDesign: The surprising design history of the Warner Bros. logo: http://t.co/jSVA3mtbJR http://t.co/EES4IyUH36

    27 July, 14:08:49
  • RT @georgelogan: We did it. Our ‘Born to be Free’ campaign has directly influenced an EU Action Plan to combat wildlife trafficking. http:…

    27 July, 13:29:37
  • RT @EconBizFin: The brain of the tech world in Silicon Valley is revolutionising the global economy http://t.co/34ZUciPGck http://t.co/Wt9D

    27 July, 13:12:42