WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000

@WCRS_LDN on Twitter WCRS on Google+ wcrsldn on Pinterest WCRS on LinkedIn

Pot Noodle Pull The Wool Over Our Eyes

[youtube]http://www.youtube.com/watch?v=nwcGr1sxKko[/youtube]Whoever is in charge of the digital marketing at Pot Noodle, they deserve to get a medal. Their latest campaign, in conjunction with The Sun, is a series of spoof news reports which purport to show what happens when people really d...

The Moonwalking Bear Gets A Gold Lion

We're very pleased that the dothetest ad for Transport for London, created by our friends at WCRS, and for which we handled the digital marketing (resulting in over 5 million views online in the space of one month) won a Gold Lion at last week's Cannes Lions Advertising Festival. It real...

Internet World Wednesday Day 2 Recap

My first Internet industry conference expo thingy was very interesting to say the least. In a previous life I attended Informex USA and Chemspec Europe as a glorified salesman carting my laptop around the exhibition halls demonstrating and selling AgriBase. This time all I am armed...

Do The Test Goes Viral: A Sign Of The Times?

Hopefully you'll already have seen the excellent Do The Test video which our friends at WCRS produced for Transport For London, which we've been promoting online. If not, where have you been? According to the latest Viral Video Chart, it was the 4th most viral video this week (although t...

Bebo, D&D, Social Wars & More

Sorry if we've been a bit quiet recently; to say that we've all been as busy as a Web 1.0 giant scurrying round looking for social networks to snap up, would be putting it mildly. So yes, AOL bought Bebo. It took a lot of people by suprise, but TechCrunch mentioned it as a possibility l...

Will Ferrell Promotes Semi-Pro Film With Semi-Pro Tie-Ins

I think that the use of Will Ferrell's new character, Jackie Moon, to promote brands in a way that hack athletes (and super-stars too) often do is possibly the best example of mass engagement marketing we are likely to see from a comedy this year (not necessarily surprising, when you conside...

WCRS Tweets
  • @alicelchau You should have received another email from us. Can you DM us your email address to confirm? Thank you!

    21 April, 16:42:39
  • Mike McGee, Framestore founder - without physical feedback (haptics), VR is currently just 'visual' reality, not 'virtual'. #contagiousNNW

    21 April, 13:40:19
  • LUSH, inadvertently good quote during the Q&A… "Walk in… and smell the soap!". Lush smell like that due to no packaging. #contagiousNNW

    21 April, 11:59:47
  • Feeding social media into the Lush Kitchen helps those making @lushcosmetics products see how consumers talk about & use them #contagiousNNW

    21 April, 11:45:13
  • Brand experiences should be in your life, not stuck on a laptop - eg Amazon's Dash Button #contagiousNNW https://t.co/IrGCuoGUb4

    21 April, 11:13:55
  • Brands need to 'earn' data from consumers - not just mine data. The value exchange has to be right. #contagiousNNW

    21 April, 10:57:41
  • Pedigree Dog tracking app… when will a trackable device be added? #WonderWoof already has it covered. http://t.co/tsbqxyEN7I #contagiousNNW

    21 April, 10:51:21
  • Building services on your product (think Nike+) builds your brand into lives of consumers. Stronger than a loyalty programme #contagiousNNW

    21 April, 10:50:42
  • People more likely to talk about their attitude to sex than to money at a dinner party. Digital can break down barriers here #contagiousNNW

    21 April, 10:38:38
  • The next industry ripe for a shake up? Estate agency. The opportunity? "Behave like a concierge, not a tw*t." #contagiousNNW

    21 April, 10:02:53
  • Experience often falls between gaps - who is responsibility for experience in an airport? Airlines? Retailers? Probably all. #contagiousNNW

    21 April, 10:00:12
  • The more things become automated, the more important the human element and human interaction is. #contagiousNNW

    21 April, 09:49:33
  • Are algorithms better at customer experience than marketers? No we need the human, but marketers can be powered by algorithms #contagiousNNW

    21 April, 09:48:20
  • Think about what new tools, utilities and services your brand can develop to increase the value you give your consumers #contagiousNNW

    21 April, 09:43:44
  • Brand experience across touchpoints: Should an 'express' travel provider offer a free breakfast buffet that slows you down? #contagiousNNW

    21 April, 09:37:18