Our global campaign for Glenmorangie showcases the extra mile they go to when creating their whiskies. Rather than simply using photography, we employed hyper-realistic illustrations to make the print executions themselves, ‘Unnecessarily well made’. Photographer Greg White takes a shot which is then used to brief illustrator Vince Verma, who meticulously replicates the image by hand.
Each year roughly 2% of whisky per barrel evaporates. This ‘Angel’s Share’ equates to 120 million bottles 'lost' by Scotland's producers.