WCRS
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000
Follow us on Twitter
60 Great Portland Street
London W1W 7RT
+44(0)20 3128 6000
Follow us on Twitter
Sky Bet
WCRS repositioned Sky Bet in 2011 to capture ‘the excitement of uncertainty’. The ‘What if...?’ device introduced in the TV advertising has now been used everywhere, from Sky Sports interviews to tactical online banners, suggesting considerations for weekend football matches.
The giant beachball in the TV spot is a tribute to Darren Bent’s goal for Sunderland, scored when it hit a beachball thrown from the crowd.
