In the News
WE’VE WON THE GREEN FLAG ACCOUNT
We’re thrilled to announce we’ve been appointed by Green Flag, the breakdown recovery brand of Direct Line Group, to their £12m advertising business following a competitive pitch.
We’ve already worked with DLG on the Churchill insurance business for eleven years.
ENGINE NAMED A BEST COMPANY TO WORK FOR 7 YEARS RUNNING
Being recognised as a Sunday Times Best Companies To Work For has always been very important to us.
So, we were over the moon to learn that we’d been listed for the seventh year in a row!
BUPA PICKS UP TWO SILVERS AT THE CLIO HEALTH AWARDS
We were proud to pick up two Silvers at the Clio Health Awards last night for Bupa 'Body as a Band’ in the Website and User Experience categories.
WCRS makes seven ace new creative hires
We've bolstered our creative department with seven new hires: Head of Art Lance Crozier, crack duo senior creatives Aaron McGurk and Chris Lapham, and four junior creatives.
Missing Type wins PRCA Campaign of the Year
Last night, the fearsome Engine combo of MHP and WCRS won the PRCA Campaign of the Year award for our Missing Type campaign for NHS Blood and Transplant.
WE PICKED UP A BRONZE AT THE IPA EFFECTIVENESS AWARDS
Last night we were proud to pick up a bronze at the IPA Effectiveness Awards for our work we created with Engine for Santander, 'From “who?” to hero: how Santander became king of the switchers'.
NO FILTER WINS AD CAMPAIGN OF THE YEAR AT THE PINKNEWS AWARDS
Delighted to see our #NoFilter campaign for Pride in London win Ad Campaign of the Year at the PinkNews Awards!
MISSING TYPE STEALS THE SHOW AT THE PRWEEK AWARDSLast night, the mighty Engine combo of MHP and WCRS stormed the PRWeek Awards with the Missing Type campaign for NHS Blood and Transplant. The integrated PR campaign won a tremendous 4 awards entered by MHP including Campaign of the Year, Best Public Sector, Best Use of Creativity and Most Innovative Use of Digital and Social Media!
WCRS WINS BIG AT MASTERS OF MARKETING AWARDS
WCRS are proud to win three awards at the Masters of Marketing! We won advertising campaign of the year for Warburtons’ ‘Giant Crumpets,’ were also named best brand in the consumer goods category for Warburtons, and our Exporting is Great campaign for the Department of International Trade won in the hotly contested Business-to-Business category.
SPRINTATHON SMASHES THE WORLD RECORD
Following a campaign we created to launch the Sprintathon, a continuous 100m relay all in aid of Stand Up To Cancer, this weekend WCRS smashed the marathon world record time by a staggering 10 minutes! The event raised money for Stand Up To Cancer with a joint national fundraising campaign from Cancer Research UK and Channel 4.
FROM SPACE PROBES TO THE FUTURE OF QUALITY STREET, MATT EDWARDS ON RADIO 4
Our Chief Executive, Matt Edwards, spent an entertaining Sunday morning reviewing the newspapers on Radio 4 with presenter Jonny Dymond and fellow panellists businesswoman Kim Winser and Celebrity Masterchef winner Emma Kennedy. Stories span the fate of the Rosetta space probe, hedgehogs, the future of Quality Street, Bake Off and much more.
Matt enters the studio at 37:20…http://www.bbc.co.uk/programmes/b07w5xm2
WCRS WIN CAMPAIGN TO LAUNCH THE LATE NIGHT STANDARD
To launch a one-off special supplement (The Late Night Standard) ESI Media, owners of The London Evening Standard, launched a marketing campaign created by WCRS. First announced at Goodstuff’s Creative Showcase in June, The Late Night Standard has been created to celebrate the opening of the 24-hour service on the Tube.
Engine Makes Econsultancy’s Top 10 Digital Agencies of 2016
Engine London has retained its place in Econsultancy’s Top 100 Digital Agencies. The digital agencies included in the Top 100 have had an impressive year. Total fee income surpassed the £2bn mark.
ENGINE APPOINTS NEW CHIEF MARKETING OFFICER
First published in LBB
'Engine has hired Leo Burnett’s Richard Dutton as their new Chief Marketing Officer. Dutton will move into the role at the end of July. As CMO, Dutton will be responsible for helping drive new business growth across Engine’s 13 specialist businesses as well as building the Engine brand.'
WCRS wins Three Cannes Lions
First published in LBB
It was a tremendous week for Engine/WCRS in Cannes as our NHS Blood donation campaign, produced in collaboration with sister-agency MHP, picked up a Gold Health Lion and a Bronze Cyber Lion in the Social Purpose category.
WCRS' work with Bupa and The Futureheads, 'How is your body performing?', also took home a Bronze Health and Wellness Lion.
WCRS Wins Best Integrated Campaign At The Brand Republic Digital Awards
First published in Brand Republic
WCRS' #MissingType campaign for NHS Blood and Transplant won Best Integrated Campaign at the 2016 Brand Republic Digital Awards last night.
WCRS Wins The Prestigious Diamond Award at The 2016 SABRE Awards
Engine/WCRS won the top two awards at The SABRE 2016 EMEA ceremony with their #MissingType campaign for NHS Blood and Transplant.
WCRS and Warburtons Win The Effectiveness In TV Advertising Award at FAB 2016
First published in FAB
"The collaboration with The Muppets for the Giant Crumpets campaign perfectly reflects Warburtons' sense of fun and family. Combining product innovation with a light-hearted creative campaign helped the Giant Crumpets become an instant favourite with families across the UK".
WCRS Takes Home 3 Awards From The 2016 Marketing Week Awards
WCRS’ ‘Look At Me’ Campaign for Women’s Aid took home two awards for Best Use of a Small Budget and Marketing For Society.
Our Royal Navy ‘Made In The Royal Navy’ Campaign also won an award for its use of Outstanding Storytelling.
Standard Life Investments Appoints WCRS As Its Creative Agency
Standard Life Investments will promote its sponsorship of the British & Irish Lions tour in 2017 with the appointment of WCRS to lead the activity.
WCRS won the business following a three-way pitch against VCCP and the incumbent, Mohawk. WCRS will create work across all channels and has been briefed to communicate SLI’s involvement at all key points from the squad announcement all the way through the tour and the test matches.
WCRS Wins Big At The Drum Marketing Awards
The winners of the 2016 Drum Marketing Awards were announced this week – with WCRS revealed as the most awarded agency taking home 7 awards and 3 commendations.
WCRS’ ‘Look At Me’ DOOH campaign for Women’s Aid won a selection of awards including the prestigious Chairman’s Award and Digital Strategy of the Year – as well as receiving the judges commendation for its use of experiential marketing strategies.
The Engine team of WCRS and MHP were awarded with the coveted Grand Prix prize for the highly praised Missing Type campaign, as well Best B2C Strategy of the Year and PR Campaign of the Year. The Engine led Government work for UKTI also won best B2B Strategy of the Year.
Finally our 1/2/3 current account campaign for Santander won Best Long Term Strategy of the Year.
WCRS Takes Home 5 Creative Circle Awards
The winners of the 2016 Creative Circle Awards were announced last week - with WCRS taking home 5 accolades.
WCRS’ ‘Look At Me’ campaign for Women’s Aid took home two Silvers for Best Image Manipulation and Best DOOH, as well as a Bronze for Best Digital Poster.
Our Royal Air-force ‘Glitch’ campaign, where we collaborated with renowned typographer Craig Ward and created attention grabbing typography-led art direction to deliver our message; won a Bronze for Best use of Digital Typography.
And finally our #MissingType campaign for NHS Blood and Transplant won Gold for Best Integrated Campaign.
WCRS Wins 5 Pencils At The D&AD Festival
Our #Missing Type campaign has been awarded with three pencils for use of earned media, PR and digital integration. Women's Aid Look At Me won two pencils for use of outdoor and use of interaction.
WCRS/Engine Win The Prestigious Chairs Award At The CIM Excellence Awards
The Engine team of WCRS and MHP take home 3 awards at the Chartered Institute of Marketing Excellence Awards with their Missing Type campaign - Including the prestigious Chairs Award.