Depend on the Dog
In June last year, we launched Churchill’s ‘Depend on the Dog’ campaign. This featured Churchill meeting a series of inanimate objects and helping them in their time of need – from designer wallpaper falling victim to a burst pipe, to a car stereo terrified of both the weather and other drivers and everything in between.
Following the launch of this campaign, we developed a series of idents to support the ‘Churchill meets…’ TV creative. These idents featured Churchie’s interaction with everyday inanimate objects and their daily struggles – including a paranoid jewellery box, a melodramatic car tyre, an unsteady ladder, and a demanding scratching post.
But when these ‘everyday dramas’ strike, Churchill insurance is there to offer a helping hand, demonstrating that the insurance brand will be there for customers when they need it most.