Candy Crush Soda Saga
Our first campaign for King was a full-scale global ad campaign to launch Candy Crush Soda Saga, the sister title to Candy Crush Saga. The integrated campaign kicked off with a 60’’ brand ad and premium outdoor formats – including Candy Crush Soda Saga buses, trains, taxis and full station dominations.
We also Soda Crushed major cities across the globe – turning London, New York, Sydney, Paris and Berlin #Sodalicious! As well as a dominating presence in online mobile media across Apple, Google and Facebook.
With up to 67% of the adult population in the US expected to see our Candy Crush Soda launch campaign, this is potentially the biggest entertainment launch ever!