The Royal Navy
Made in the Royal Navy
‘Made in The Royal Navy’ is a new recruitment campaign that marks a shift in strategic focus from functional offerings such as training and equipment, to the personal qualities that one gains as a Royal Navy rating.
The film shows one man’s personal journey from birth, through seminal moments in his early life, to joining the Royal Navy at 18 years old. At this point we see him experience the character-defining moments that combine to shape him into a well-rounded and strong individual. It’s not about the things you do in the Royal Navy, it’s about the person you become. It’s about how you are Made In The Royal Navy.