Santander

Santander Cycles

Hot on the heels of designing the landmark graphics on the bikes themselves, we began working with Slice to launch the ‘Summer of Cycling’. A series of exclusive cycling experiences at some of London’s most iconic attractions and venues.

As part of this, we also collaborated with another social agency on a social media campaign called ‘Summer Rides’, announcing new routes that included different challenges, from scenic and enchanting to demanding and exciting, as well as enabling cyclists to unlock rewards when they use #SantanderCycles.

WCRS have led on a through-the-line campaign to support this activity, including dynamic digital 6-sheets showing you bike availability at your nearest docking station, all pointing towards a Summer of Cycling microsite we developed with Partners Andrews Aldridge.

  • TV
  • OOH
  • PRINT
  • VOD
  • DIGITAL
  • SOCIAL
  • DOOH

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WCRS is a trading division of Engine Partners UK LLP, a limited liability partnership.
Registered in England & Wales No. OC365812.
Registered office 60 Great Portland Street, London W1W 7RT.
VAT Number GB116 4644 24.