Hot on the heels of launching our brand new campaign for the newest game in King’s Candy Crush franchise, Candy Crush Jelly Saga, we’ve refreshed our TVC and our roller skating hero comes up against the jiggling Jelly Queen once more. With Destiny’s Child’s ‘Bootylicious’ featuring as the soundtrack, she shows off her Jellylicious moves as she tries to beat the boss by spreading her jelly to win the level.
The game features the new ‘boss mode’ where players take on in-game opponents. The 30” refreshed TVC will run across King’s core markets and online.
The 30” version launched in January ran in 14 markets and was supported by an OOH campaign in the US, as well as online activity.