WCRS is a creative agency where classical brand building meets cutting edge digital thinking.
Formed from the merger of an industry leading ad agency and an award-winning digital specialist, we combine 30 years of brand building expertise with the knowledge of how to express brands using mobile and digital technology.
The resulting talent base is an eclectic mix of specialists working seamlessly together to execute brand ideas everywhere from TV to Twitter, online to mobile, games to music downloads.
We’re an agency that creates work people care about.
In a digital age people avoid what they don’t like and amplify what they do.
So our aim is to create engagement in whatever form it takes.
To create things that people love, choose to interact with and even spend money on.
Your roleI run WCRS. We have an eclectic bunch of talent and my job is to build a culture where creativity matters more than anything else.
What you were doing before WCRSWorking with and learning from some great brands - Toyota, P+G, Stella Artois, Nestlé - before three years learning all about other disciplines as Managing Director of Engine.
My best day at WCRS so farThe day we moved into our new home on Great Portland Street. Working alongside all our sister Engine companies under one roof has been transformational. So either that or hosting 'Engine's Got Talent' in a sparkly jacket.
Your roleChairman – doing my best to make sure we all do our best.
What you were doing before WCRSI worked some great agencies – CDP, TBWA, Saatchi & Saatchi. Joined WCRS 19 years ago and realised this was the best of them all. I liked the agency and my colleagues so much we did a management buy out.
My best day at WCRS so farTomorrow.
Your roleI am the Executive Creative Director at WCRS and the joint Executive Creative Director of Engine. In the limited time that remains after telling people my title, I applaud the brilliant ideas that flow from our building.
What you were doing before WCRSMy career was a bleak wasteland.
My best day at WCRS so farWas when I had to interview Ian Botham and Nasser Hussain at the Kensington Oval in Barbados as part of a Sky commercial promoting coverage of the forthcoming Ashes (which we went on to win). That ticked just about every box.
Your roleManaging Director of WCRS.
What you were doing before WCRSNot working with the talented, funny, decent and down to earth people I do now.
My best day at WCRS so farBeing part of the team to win the BMW integrated account, and helping them make everything from iMags to ads, from Documentaries to CRM programmes.
Your roleI head up WCRS's strategic offering.
What you were doing before WCRSHead of Planning at M&C Saatchi, and after that CEO of a games company.
My best day at WCRS so farSeptember 26th 2011: my very first day, when I realized that the people I interviewed with were not just pretending to be nice.
Your roleManaging Partner. I’m in charge of New Business which means I’m on (or preparing for) a perpetual series of dates. It’s marvellous. Plus I run Bupa across Engine, which is a fascinating new sector for me.
What you were doing before WCRSWorking in the industry for almost two decades. There’s little I haven’t seen, experienced, drunk, said, heard. And I find it as fascinating as I always did.
My best day at WCRS so farI’m currently the new girl so every day is a good day. More interesting answer coming soon…
Your roleI am Head of Creative Technology, challenging the belief that technology and creativity are two disparate worlds with the goal of creating excitement, wonder and a passion for all things tech.
What you were doing before WCRSI've been heavily involved across many sectors for a number of agencies, plus non-agency groups like the BBC. On the way I've helped create award-winning creative technology experiences that look like magic.
My best day at WCRS so farNow this is going to need a lot of updating… I think day 1 was a great day – a warm, talented and engaging crew of people made me feel very welcome.
Billy Faithfull & Ross Neil
Your roleWe're the Creative Directors of WCRS. We're responsible for all the creative work leaving the agency. It's our job to make sure it's meeting our creative standards, asking the same question of everything we do. Who's going to care that a brand has done this?
What you were doing before WCRSPreviously we were honoured enough to grace the hallowed halls of HHCL (RIP), working with Sky, Captain Birds Eye, and the FSA amongst others before joining the cohorts here at WCRS.
My best day at WCRS so farThus far, probably winning Safestore. Pitches are amazing, they're a microcosm of agency culture, creativity and thinking. Everything happening at the same time, at a hundred miles an hour. There's nothing like winning a pitch, but just taking part is also a real buzz.
Your roleAs Head of Marketing I work to make WCRS as compelling as possible. To our clients, the people who work for us and those we hope to work with in the future.
What you were doing before WCRSI've been at Engine, WCRS's parent company, since the very start. And what a journey it's been.
My best day at WCRS so farBest day so far would have to have been when Professor Brian Cox came to educate us in particle physics. If only all science lessons could have been so mind bogglingly inspirational. Coming a close second was getting to meet Al Gore (sorry Al, not the first time you've come second).