For MINI Countryman’s sponsorship of the new series of The Jonathan Ross Show on ITV, we created a sequence of surreal idents with the endline, ‘MINI Countryman. Get more in.’  The idents build throughout the show, starting with an empty MINI Countryman and finishing with the vehicle packed full with a range of unusual items including five Samurai warriors, twelve rapping puffer fish and four ghosts. We then innovated the ident category by combining this series to create a seamless 80-second ‘super ident’ designed to run online at www.MINI.co.uk/getmorein