The Sun wanted to establish its place at the top of the football tree. Our solution was simple; demonstrate how The Sun brings football to life. There are plenty of places to consume football, but none of them make your hair stand on end the way The Sun can. The writers’ passion and commitment flow from the page. It’s football by fans, for fans. And so with football-mad animator Richard Swarbrick, we created a series of films celebrating the ‘beautiful game’ and the paper’s vital role within it. Swarbrick’s style deftly captures the simple beauty and elegance of iconic football moments, and couples perfectly with the exclusive insight and drama offered by the paper and its columnists.