We were set the challenge to launch Radox’s Spa range in a way that would drive awareness and build a social community for the brand. Our answer was to recreate the spa experience by building spa installations in shopping centres and creating spa packs for Facebook members to use at home. These included specially commissioned music tracks, one of which we scientifically proved to be the world’s most relaxing track. We grew the Radox Facebook community by over 350% and generated PR that went everywhere from The Daily Mail to the odd one out round on Have I Got News For You. To date over 1 million people have listened to the world’s most relaxing music track online.