Sky Movies hadn’t done any ATL activity for several years and needed to re-establish themselves as the premium movies service provider, reminding customers and prospects alike that ‘no one brings you movies like Sky Movies’. We created an emotional piece of advertising which, whilst supporting the key rational benefits of the service, reminded people about the magic of movies, especially during the holiday season. Our 90-second spot of one man’s journey home to his family at Christmas, travelling through a magical and immersive series of movies, enabled us to simultaneously showcase Sky Movies’ range of premieres and Christmas classics, and position Sky Movies as a curator rather than just a service provider.