We’re very proud to launch a new TV campaign for Bupa which showcases its superior supportive healthcare which goes beyond treatment and just covering the bills.

With people’s expectations of healthcare providers changing, our campaign highlights the breadth of Bupa’s offering and shows how they provide advice, guidance and emotional support to their customers. Our ads focus on its cancer survivorship programme and elderly care support line, which are just two examples of Bupa’s wider healthcare offering.

Matt Edwards, chief executive at WCRS said: 

“Few things we communicate have the emotional weight of cancer survivorship and elderly care, so we’re proud WCRS has helped promote Bupa’s expert support in these areas.”


Full Credits:

Client Bupa
Agency WCRS
Creative Directors Orlando Warner/Joe Miller
Creatives As above
Agency Producer Helen Powlette
Account Handling Matt Edwards, Phillip Higham, Chris Boyton, Max Taylor
Planning Elisa Edmonds, Hayley Pardoe
Media Agency MEC
Production Company: Another Film Company
Director: Steve Reeves
Producer: Tim Marshall
Editor: Owen Oppenheimer
Post-Production: Steve Murgatroyd
Audio: Sam Ashwell @ 750mph
Exposure: n/a