This weekend saw the launch of Santander’s fun new brand campaign, ‘Keep On, Keeping On’. The fully integrated campaign puts the customer at the heart to demonstrate how Santander’s brand philosophy – Simple, Personal, Fair – effortlessly fits in with people’s everyday lives.

In this new series of light-hearted commercials, we see how different customers continue to earn everyday value, without changing their behaviour; don’t change your life, change your bank!

Billy Faithfull, Executive Creative Director, WCRS said:

Despite aggressive competition from bigger banks Santander continues to offer astounding value to its 1|2|3 customers. But the best thing about the offer really is that unlike some banks, you don’t have time change a thing about your life, except your bank. This is an achingly simple proposition and an honest story to tell through advertising. Just keep doing your thing the way you want to, and let Santander do theirs. You can’t say much more simple, personal and fair than that.”


Full credits:
Client: Santander
Agency: WCRS
Executive Creative Director: Billy Faithfull
Creative: Hayden Rodgers, Anne – Marie Burrows, Conrad Swanston and Alex Bingham
Account Management: Jorge de Federico, Pumie Msengana and Archie Tollast
Planning: John Crowther and Erminia Blackden
Producer: Laura Middleton
Production Company: Moxie
Directors: Neil Gorringe
Production Company Producer: Jess Ensor
Editor: James Rosen @ Final Cut
Post & Audio production: Gramercy Park studios
Post producer: Annika Gustavsson
Colourist: Ben Rogers
2D artist: Eileen Chan
Sound Engineer: Zak Kurtha
Music: CORD