This month’s Who Cares Wins was centered around gender difference. We were joined by Jane Cunningham, one of the world’s leading consultants specialising in the female audience and co-founder of research based consultancy Pretty Little Head.

Jane published Inside Her Pretty Little Head, a study of female motivation and successful female brands in 2006. And most recently, Jane (and co-author Philippa Roberts) published a second book to help businesses in masculine categories also make the most of the lucrative female opportunity.

Our inspirational session covered a whistle-stop tour of all that is known about gender difference and outlined the implications for communications, brands and organisational cultures.