In their own words, the Aerial Awards are a monthly celebration of the Best of British Radio Advertising. And this month we were lucky enough to win an Aerial Award for a radio ad that we made for the Born Free Foundation.
Our ad aims to raise awareness of the illegal bushmeat trade, which is a huge and growing problem in Africa. Our ad is based on a cookery show with a rather sinister twist. The ad was produced by Factory, who even recorded sound effects at the Ginger Pig Butchers for added authenticity.
Have a listen to Steve and Katy’s work for Born Free below: