We’ve just launched a multi-media campaign to support Churchill’s new positioning as the brand for people who are sceptical about insurance. The end line ‘Depend on the Dog’ cements Churchie’s status as a real saviour of disasters and common insurance problems.

Across the three different TV ads, Churchie interacts with inanimate household objects that represent a particular issue his customers’ face and presents a solution. Radio, digital, social and idents accompany this work.

The campaign, created by James Hodson and Jason Keet and directed by Joseph Mann at Blinkink – who is famous for his use of real-time puppetry in adverts – communicates charmingly and effortlessly Churchill’s home and car insurance policies.