Get ready to play with words as Alpha, Betty and Barney take you on a global word search adventure for the launch of  the new AlphaBetty Saga game from King.

Our TV ad features a helpful mouse who comes to the aid of a bored student in a tedious lecture. By introducing the AlphaBetty gameplay the lecture soon comes alive as created words magically appear to the astonishment of our lecturer.

As our student progresses with the game, his words become more and more elaborate until he finally conjures a wizard who transforms our lecturer into a lifesize block of cheese. Cheesetastic!

The TV campaign has launched across 14 markets worldwide including the UK, US, France, Italy and Australia.

Full credits:
Client – King: Iain Walters, Charlotte Andersen
Agency – WCRS
Creative Director – Jo Moore
Creatives – Steve Hawthorne & Katy Hopkins
Agency Producer –Hannah Needham
Account Handling – Gareth Hughes & Kate Woodruff
Planning – Hayley Pardoe
Media Agency – Starcom Mediavest Group
Production Company – Biscuit Filmworks
Directors – Jeff Low
Producer – Kwok Yau
Editor – Saam Hodivala
VFX: Electric Theatre Collective
VFX Producer: Alannah Currie
Localisation – Hogarth
Exposure – 30”, 20” ,15” – 14 markets – UK, IE, US, AU, NZ, CA, DK, NO, NL, SE, ES, IT, FR, DE