After receiving the short shrift from Flavour the first time round, it’s now Colin’s turn to receive a call from the McCoy’s golden telephone…

Flavour’s calling but it looks like Stephanie has already picked up that call #WhenFlavourCalls

Carly Williams and Tian Murphy, Creative Team, WCRS said “During creative development, we realised that when you’re craving McCoy’s, hunger doesn’t call, flavour does. Then we wondered, what if flavour did call… literally? What would a call from Flavour sound like? Why would he call you up and what would he say? We decided we wanted Flavour to become the voice of the brand, the star you never see. He is on the phone yet omnipresent. He’s passionate and vocal yet an enigma. We knew we wanted a campaign that was humourous yet dramatic, a balance of great performances, powerful music and of course, flavorsome dialogue. Daniel Kleinman, our director, brought this to life with a cinematic approach that draws the viewer in from the moment we hear Flavour’s voice.”

Full credits:

Client: McCoy’s

Agency: WCRS

Creative Director: Billy Faithfull

Creatives: Carly Williams, Tian Murphy

Agency Producer: Joseph Pawsey

Account Handling: Nick Fokes, Max Taylor, Zuki Majuqwana

Planning: Olivia Stubbings, Rory Foster

Digital Strategy:  Alex Willimot, Dea-Marie Watson