The winners of the 2016 Drum Marketing Awards were announced last night – with WCRS revealed as the most awarded agency taking home 7 awards and 3 commendations.
WCRS’ ‘Look At Me’ DOOH campaign for Women’s Aid won a selection of awards including the prestigious Chairman’s Award and Digital Strategy of the Year – as well as receiving the judges commendation for its use of experiential marketing strategies.
Teresa Parker, Communications Manager, Women’s Aid adds “WCRS came to us with an idea that would bring the issue of domestic abuse to a much bigger audience, showing people that by noticing it, instead of walking by, they could actually make a difference. When we first saw the idea we knew it was clever and innovative – but we could never have imagined the scale of the campaign that followed.”
The Engine team of WCRS and MHP were awarded with the coveted Grand Prix prize for the highly praised Missing Type campaign which ran last year. The judges – which included Alex Tait, the UK and Ireland media director at Unilever as well as top marketers from Heinz, Papa John’s, HSBC and Three – agreed that they were “two very different, very creative, very engaging campaigns and both capturing public attention.”
“The judges recognised great work by the agency and also recognised the client for this excellent campaign,” they said.
WCRS’ work with Engine was also recognised at the ceremony, winning best B2B strategy of the year for UKTI #ExportingIsGreat and Best Long Term Strategy of the Year for Santander.
Matt Willifer, Chief Strategy Officer, WCRS adds “This is recognition of a really brilliant year for us. These awards were looking for campaigns demonstrating brilliant strategy, creative and effectiveness, and it’s hugely satisfying to be recognised for this across so many of our clients in so many different categories.”