We’ve created a campaign to celebrate the launch of King’s new instalment in the Farm Heroes Franchise, the sister title: Farm Heroes Super Saga.

The Bigger is Better campaign kicks off with a 30” TV launch spot set in an American country fair. The spot tells the story of a woman who, by matching four plum cropsies into a super plum, saves a handsome handyman from a very sticky situation involving a Ferris wheel. The super plum cropsie is the hero of the spot and the couple find their happy ending.  The TVC will be followed by two additional spots, also showcasing the benefits of forming a super cropsie, and all three TVCs carry Little Richard’s Tutti Frutti as the soundtrack.

Along with the TV we created content for King’s social channels and YouTube films. This humorous content features an anchorman-style reporter who interviews witnesses at the fairground on the remarkable rescue, and later in the studio tells us all about the new game and its new features.

The TV campaign will run globally across King’s core markets and online.