WCRS have released a series of short ads to support the Sky Cinema brand film, highlighting some of the key new features the Sky Cinema platform offers.



‘American Beauty’ showcases the improved HD and sound customers can experience using Sky Cinema, with ‘Star Wars’ showing viewers they can watch new premiers every day on the platform.



Leon Jaume, Executive Creative Director at WCRS comments: “Our campaign has two aims: to reveal the qualities of Sky Cinema and to evoke the mighty emotional punch of great film making. And we made it with Patrick Clair, one speck of dust at a time. Probably took longer than Apocalypse Now.”


Client Creative Director: Barry Skolnick

Client Team: Carli Farmer, Rachael Halliday, Rachael Fielding, Michael Stoneman, Abbey McGhee

Creative Agency: WCRS

Agency Executive Creative Director: Leon Jaume

Agency Creative Director: Simon Robinson

Agency Creative team: Tom Madden, Morgan Hinds-Shorland

Agency Producer: Sally Lipsius

Agency Production Assistant: Kaiya Taffel

Agency Account Team: Torie Wilkinson, Richard Williams, Katie Gould, Tom Campbell

Strategy: James Stevens, Angharad Thomas