Today WCRS launches the Royal Air Force’s new content campaign which aims to reveal what life is like in the RAF, as both Regulars and Reserves, through online and social content.

The ‘No Ordinary Job’ campaign shows why a job in the Royal Air Force is unlike any other. Told through the stories of five existing RAF personnel, the content highlights how in the RAF one can travel the world, work with the latest technology, achieve rapid career progression and experience unique opportunities. The content also showcases the diversity of opportunities in the RAF for people from all walks of life.

The spots, directed by Jack Driscoll at Park Village, live on a purpose built website that we created. View the website:


Ben Long, Creative Director, WCRS said: “Our intention with this work was to lift the lid on the largely unseen world within the RAF. The idea of ‘No ordinary job’ was born when we met several RAF personnel and heard first-hand about the genuinely amazing experiences and eye-opening career opportunities that life in the RAF brings. To appeal to both audiences (Regulars and Reserves) we wanted the films to feel big and cinematic, but also be executed in a quick and dynamic style. We are genuinely excited to keep developing this digitally-led platform, as there are undoubtedly many more stories to tell.”


Full Credits:

Client: Royal Air Force

Agency: WCRS (Engine)

Executive Creative Director: Ross Neil

Creative Director: Ben Long

Creatives: Jason Keet, James Hodson

Agency Producer: Alex Honnor

Account Handling: Vince Lawson, Laura Hale, Lawrence Beatt

Planning: Olivia Stubbings

Project Director: Sam Child

Strategy Director: Matt Rhodes

Lead Creative Technologist: David Gordon

Senior Creative Technologist: Gon Fernandez