Engine and NOW TV have launched NOW TV Combo, the contract-free offering of TV, broadband, calls and the NOW TV Smart Box.

To run alongside the brand’s above-the-line activity, We’ve created #NOWyoucan, a social media campaign that will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’, where players can explore the largest 360º gigapixel image of New York ever made to find hidden tickets scattered.

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Hidden within this spectacular image are several NOW TV Combo tickets; broadband, TV and Smart Box. Players are challenged to find all three tickets to complete the Combo and be in with a chance of winning a luxury trip to the Big Apple itself with £1000 spending money! And the prizes don’t stop there…

Ever wanted to live rent or mortgage free for a month? Well #NOWyoucan! The second prize in the NOW TV Combo Hunt is £1500 cash to give you some freedom from your bills. There are also NOW TV Smart Boxes with Entertainment passes to win, and a series of hidden prizes to discover.

You can access the game here: http://nowtv.uk/NYC

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Full credits:

Client: NOW TV

Agency: WCRS

Executive Creative Director: Ross Neil

Creative Director: Charlie Johnson

Creative: Sidonie Chaffer-Melly

Account Handling: Daniel Britton

Planning: Matt Rhodes