Engine and NOW TV have launched NOW TV Combo, the contract-free offering of TV, broadband, calls and the NOW TV Smart Box.
To run alongside the brand’s above-the-line activity, We’ve created #NOWyoucan, a social media campaign that will feature three online competitions offering #NOWyoucan opportunities to win, spearheaded by the ‘NOW TV Combo Hunt’, where players can explore the largest 360º gigapixel image of New York ever made to find hidden tickets scattered.
Hidden within this spectacular image are several NOW TV Combo tickets; broadband, TV and Smart Box. Players are challenged to find all three tickets to complete the Combo and be in with a chance of winning a luxury trip to the Big Apple itself with £1000 spending money! And the prizes don’t stop there…
Ever wanted to live rent or mortgage free for a month? Well #NOWyoucan! The second prize in the NOW TV Combo Hunt is £1500 cash to give you some freedom from your bills. There are also NOW TV Smart Boxes with Entertainment passes to win, and a series of hidden prizes to discover.
You can access the game here: http://nowtv.uk/NYC
Client: NOW TV
Executive Creative Director: Ross Neil
Creative Director: Charlie Johnson
Creative: Sidonie Chaffer-Melly
Account Handling: Daniel Britton
Planning: Matt Rhodes