It’s not every weekend you get to contribute to beating a world record but that’s exactly what a group of WCRSers did on Saturday 24th September.

Nine of our incredible runners lent their hearts, souls and legs to the extraordinary Sprintathon at the weekend and helped beat the marathon world record time by a staggering 10 minutes, coming in at 1:46:26.  Sprintathon has been dreamed up by one of our clients – Direct Line Group CMO Mark Evans – to raise money for Stand Up to Cancer with an audacious bid for the fastest ever marathon time run in a continuous 100m relay. The previous individual marathon record is held by Dennis Kimetto at 2:02:57 but in 2014, a group of runners in Dublin had attempted something similar, achieving a time of 1:56:54 via 400m legs.


The event was staged at High Wycombe athletics track in Marlow and featured a beautifully eclectic mix of participants from GB sports stars – Andrew Strauss, Derek Redmond, Naomi Riches, Seb Garry; Invictus athletes; YouTube superstars – Josh Pieters, The Lean Machines, Spencer FC; to people in fancy dress – a speedy Superman and Sally Orange (marathon record holder for running as a fruit) confusingly dressed as a pineapple this year. Churchill the dog also did a surprisingly fast leg, as did numerous local school kids, business owners, cancer survivors and DLG roster agencies who weren’t striving to outdo each other at all…

The final leg was completed by Jimmy Hall, a cancer survivor who featured in our film and who everyone ran behind providing moral support.


Our guys and one gal acquitted themselves stunningly with no baton dropping, some ridiculously quick split times and a couple of epic falls (just too damn fast). We also had a great case of non-celeb recognition from Dino Burbidge, our Director of Tech & Innovation: “I got chatting to the guy in front of me in the queue at Sprintathon”. “Been training much?” I asked. “Not really” he says. “You do much running?”. “Used to, not much these days though”. “Good luck!”. “Thanks, you too!”.  Turns out it was Derek Redmond. Commonwealth, European and World championship gold medal winner.

It was an awesome day and a fitting result for a big bold idea that has sought to disrupt charity fatigue in an innovative way to drive fund-raising for one of the UK’s most exciting cancer charities.

It’s not too late to show your support and donate and help us smash Sprintathon’s donation target.

Please go to and give whatever you can.