In the same year I came to being, Gavin McInnes, Suroosh Alvi and Shane Smith founded Vice magazine. 22 years ago Vice launched on the streets of Montreal, bringing culture and shocking tales to the masses. It’s now the world’s number 1 youth media company, the voice of the younger generation.

Today we were wowed by Nick Chapin, Managing Director at Virtue UK (Vice’s creative arm) who told us about what’s new in the ever-expanding galaxy of immersive, investigative, uncomfortable and occasionally uncouth journalism.

With Vice’s ever-changing network, there’s endless amounts going on across their range of platforms; music, art, food, technology, sport, women’s interests, the list goes on…

We got a taste into just some of the edgy programmes shown on their new TV channel Viceland, aired on Sky and Now TV, from the ‘Weediquette’ series exploring marijuana culture to ‘Gaycation,’ where actress Ellen Page discovers what it means to be LGBTQ around the world.



Have a browse below of just a few pieces of content that caught my eye – it’s definitely not the norm. But if Vice have shown me anything it’s that the norm is overrated so let’s get out of our comfort zone and take a risk.

How Narcissists Took Over The World

Inside the World of ‘Vegansexualism’ – the Vegans Who’ll Only Date Other Vegans

Vice’s latest issue