This week sees the launch of the campaign to promote King’s newest game, Shuffle Cats.

Shuffle Cats is King’s first real-time competitive game, allowing players from all over the world to pit their wits against each other over a game of Regal Rummy – King’s take on the classic card game. The game is set in the 1920s on London’s rooftops, populated by an array of friendly felines who show you the ropes and guide you through the game.

The two TV spots directed by Los Pérez, bring to life the friendly, social world of Shuffle Cats as we see people from all over the world transported into the club to try their luck against a waiting opponent.

They both feature ‘Clap Your Hands’ by Parov Stelar as the soundtrack and will run in King’s key markets and online.

Client: King

Agency: WCRS

Executive Creative Director: Billy Faithfull, Ross Neil, Leon Jaume

Creative Director: Jo Moore

Creatives: Jo Griffin, Tom Dixon

Agency Producer: Hannah Needham

Account Handling: Nick Fokes, Ariel Haber, Dan Taylor

Planning: Matt Willifer, Alex Willimott, Rory Foster

Media Agency: Starcom & Mediavest

Production Company: Blink Productions

Director: Los Perez

Producer: Sam Levene

Editor: Max Windows (Stitch)

Sound Design: Factory

Post-Production: Electric Theatre Collective

Audio: Tom Joyce, Neil Johnson (Factory)