To celebrate the release of The LEGO® Batman Movie, we teamed up with Sky and Warner Bros. Pictures to create a new campaign to promote Sky’s new Broadband Tech Team, which features the Tech Team as animated LEGO Minifigures alongside the film’s star, LEGO Batman himself.
The new LEGO Batman-themed adverts play an important role in Sky’s wider broadband campaign with an exclusive new Fibre offer. The deal comes as Sky takes a new approach in the way it advertises broadband, becoming the very first broadband provider to introduce ‘average speeds’ in its advertising.
The campaign leads with four humorous 40” brand TV spots promoting the company’s newly recruited and trained Broadband Tech Team. Will Arnett, who reprises his starring role from The LEGO Movie in the new film, voices LEGO Batman, aka Bruce Wayne, with the Tech Team Minifigures being voiced by real Sky employees.