Whoop! We’re thrilled to announce we’ve been appointed by Green Flag, the breakdown recovery brand of Direct Line Group, to their £12m advertising business following a competitive pitch. We’ve already worked with DLG on the Churchill insurance business for eleven years.
Piers Newson-Smith, Head of Brand Planning at Direct Line Group, says: “We’ve had great success with Green Flag over the past few years and would like to thank our current creative agency, CHI for their fantastic work in getting the brand to where it is now. The world is changing rapidly and we need to make sure that we are best positioned to face new challenges. WCRS has come up with a powerful creative platform that will turbo charge Green Flag into the future”.
Our Managing Partner Emma Marsland adds: “We are delighted to be working with DLG on the Green Flag business in addition to Churchill. It’s a total joy to work with such smart, ambitious clients and we are looking forward to producing some awesome work together”.
First published in Campaign.