Ali Hanan, Founder and Chief Executive of Creative Equals, introduces 30 female creative trailblazers on course to be the industry leaders of tomorrow, and we’re delighted to see creatives Katy Hopkins and Jo Griffin make star appearances.


Katy Hopkins, Creative Director 

Katy has taken the helm of retail account B&Q and in the past 12 months overseen two full campaigns for the brand. She also found the time to produce several award-winning campaigns for Born Free, a charity focused on ensuring that wild animals remain in the wild. She’s also recently worked on TransPennine Express, Pride in London and the Royal Navy.

“The work is delightful and thoughtful,” Isobar’s Global Chief Experience Officer, Cheyney Robinson, comments.

For Katy’s full portfolio, visit

Jo Griffin, Creative

In the past 12 months, Jo has stormed through briefs and produced a mass of work after the success of her multi-award-winning “Missing Type” campaign for NHS Blood and Transplant.

She has completed the E.ON sponsorship idents for Sky Cinema, spent an age in post-production suites crafting the channel’s Christmas ad, relaunched B&Q with a series of home-improvement animals including Fred the Zebra, dived head-first into the world of King game ‘Shuffle Cats’… and all while working on “Missing Type” part two.

“I noticed her work at Cannes last year,” ECD of Tribal Worldwide, Victoria Buchanan, says. “She’s a force to watch”.

For a full list of Jo’s work, visit

You can read the full Campaign article here.