This Saturday, Santander unveils the latest instalment from its new purpose-led campaign, ‘Prosperity,’ created by WCRS as part of an Engine team. Santander once again turns to user-generated content to form the bulk of the campaign assets – by using footage organically created by real people, Santander hopes it can reflect the richness of everyday life and speak to customers in a more authentic way than could be achieved with a glossy, highly polished campaign.

The advertising explores what prosperity means for the bank’s retail customers, the businesses they work with and the communities they support, showcasing the Santander products and services that help them get a little bit more out of life.

The 30″ ad features Jessica Ennis-Hill and Jenson Button along with other user-generated clips from around the world – everything from divers and nature enthusiasts to football and basketball tricksters – and is supported by digital out-of-home, online and social, running until the end of June.

Full credits:

Client: Santander
Agency: Engine/WCRS
Executive Creative Director: Billy Faithfull
Creatives: Ben Brazier, Johnny Ruthven
Agency Producer: Rowena Jeffreys-Jones
Account Handling: Vicky Janaway, Charlie Harrington, Rheana Petgrave
Planning: John Crowther, Stuart Williams
Media Agency: Carat
Post-Production: The Whitehouse / Absolute