First published in Campaign.

Whoop! We’re thrilled to announce we’ve been reappointed as King’s global creative agency.

King kicked off the pitch process in March and our WCRS-led Engine team held off Bartle Bogle Hegarty, Iris and Leo Burnett to retain our hold on the ad account.

We’ve worked on the business since April 2014, beating Karamarama and then incumbent Albion in a competitive pitch.

Our first campaign for King saw a full-scale global ad campaign to launch Candy Crush Soda Saga and since then we’ve worked on everything from King’s first real-time competitive game Shuffle Cats to roller skating heroes coming up against the jiggling Jelly Queen.

We look forward to producing some more awesome work together!