Today sees the launch of a brand new collaboration between the world’s most successful virtual act Gorillaz and energy provider E.ON, harnessing the sun’s energy to create an innovative solar and battery storage powered music studio.
The launch marks the introduction of E.ON’s new global brand position which reflects its desire to deliver innovative customer solutions that help create a better tomorrow. E.ON has worked closely with global marketing services network, Engine, on digital content for the campaign which will transform E.ON’s social platform and website with dedicated content seeded across channels
A new film, created and brought to life by the power of sun, is released today featuring the track ’We Got The Power’” from Gorillaz’ critically acclaimed new album, Humanz.
Set in the desert, the film features over 1,000 dancing toys, hundreds of light installations, giant tanks of illuminating squid, a squadron of flashing UFOs and a giant golden lucky cat – all powered entirely by solar and battery storage technology; a technology E.ON has now made available to UK consumers through its new E.ON Solar and Storage offering.
The film paves the way for unveiling of the ‘E.ON Kong Solar Studio’, a concept based on the band’s original Kong Studios, which offers a solar and battery storage powered creative space for music projects. Using the power generated by E.ON solar PV panels, Gorillaz’ Kong Studios 2.0 will come to life at night and provide aspiring music artists the opportunity to create new tracks which will appear on eon.com/gorillaz.
The campaign launch follows Engine’s recent appointment by E.ON to handle this digital content across seven different European countries, following a competitive pitch earlier this year.
Billy Faithfull, ECD at WCRS, said: “Ambitious clients, brave strategists, fame hungry creatives, fanatical music consultants, an inspired director, bulletproof producers, a thousand solar powered toys, a giant ball of gas in the sky and four beat-crazed figments of pure electronic pop imagination. True collaboration comes when everyone is firing on all cylinders. I count myself lucky to have been in the right time and the right place to blinded by it all and along for the ridiculous bone-shaking ride.”
Gorillaz founder and bassist Murdoc Niccals, said “These days I’m not just a feminist, I’m an environmentalist too. That’s why Gorillaz has partnered up with E.ON – the leading eggheads in solar storage – to create a spanking new studio that not only lets us create more mind-blowing music, it also saves the planet. E.ON do batteries as well, meaning we can keep banging out killer tunes even after dark.”
The E.ON Kong Solar Studio will be revealed at this year’s sold-out Demon Dayz Festival, which takes place at Dreamland Amusement Park in Margate on 10th June. The E.ON Solar and Storage technology – which allows the studio to use the sun’s power day and night through the use of battery storage – will be put into action at the festival, with musicians recording music throughout the night and festival goers invited to visit the studio. The E.ON Kong Solar Studio will then follow the band at selected gigs on Gorillaz’ highly anticipated world tour, including, it is expected, a number of European dates.
Anthony Ainsworth, Global Head of Marketing at E.ON, commented: “Our collaboration with Gorillaz brings the possibilities of solar power and battery storage to life – using the sun’s energy as the driving force behind an incredibly creative and ambitious project. Gorillaz have always inspired audiences and artists with their bold and pioneering approach to sound and visuals and that’s exactly what this project was set up to showcase.
“The partnership highlights the potential for solar power to help deliver more sustainable results without compromising on performance. This is all part of our ambition for E.ON to offer our customers smarter, more sustainable solutions that support their individual energy needs and to be a business at the heart of a new energy world.”
Debbie Klein, Chief Executive of Engine Europe and Asia Pacific, added: “We’re a network of 13 specialist businesses, and there’s nothing I love more than bringing some of that diverse talent together for a client. The brief required us to bring together multiple areas of expertise, so we built a bespoke team with people from across Engine to bring to life E.ON’s vision.”
For behind the scenes footage around the creation of the ‘We Got The Power’ film and the E.ON Kong Solar Studio visit eon.com/gorillaz.
Agency: Engine (WCRS, Partners Andrews Aldridge, Mischief and Slice)
Executive Creative Director: Billy Faithfull
Creatives: Chris Lapham & Aaron McGurk
Executive Producer: Bradley Woodus
Client Managing Director: Polly Jones
Account Director: Albert Ponnelle
Account Manager: Cat Melville
Strategy Director: John Crowther
Senior Project Manager: Amy Dick
Senior Strategist: Matthias Gray
Solar Studio Producer: Beth Ward
Head of Influence: Lucy Hart
Production Company: Blinkink
Director: Noah Harris
Executive Producer: Bart Yates
Producer: Ewen Brown
Production Manager: Lucy Jones
DOP: Patrick Mellor
Art Director: Drogo Michie
Prop Man: Lloyd Vincent
Model Makers & sfx: Asylum
Art Dept: Kate McConnell
Editor: Max Windows
BTS: Sam Davis
BTS: Tom Gilfillan
Post Production: Nineteen Twenty
Grade: Free Folk
Colourist: Duncan Russell