This weekend saw the launch of our new campaign for Sky Broadband – this time featuring characters from Despicable Me 3.

The first TV spot promotes Sky’s new Talk Shield – the UK’s only personalised call blocking service – and will be accompanied by radio, print, OOH and digital work.

The campaign will continue later in the Summer with a second burst of 360 executions that focus on Sky Fibre Max.

Full Credits:
Client Team – Andy Heatley, Joel Keoghan, Virginia Cook, Michael Stoneman, Hannah Maton
Agency Executive Creative Director – Leon Jaume
Agency Creative Director – Chris Ringsell
Agency Creative team – Hayden Rogers, Anne-Marie Burrows
Agency Producer – Chantelle Bloom
Agency Account Team – Carolina Gutierrez Vargas, Rosa Stanley, Kamahl Hoque, Tom Campbell
Planning – James Stevens, Will Sharples
Media – Mediacom