As the Pride in London team here at WCRS have put all efforts into creating the mammoth campaign that is ‘Love Happens Here‘, one colleague in particular has taken dedication to a whole new level…

Our Lead Designer Jacinto Caetano (more commonly known as JC) walked in today wearing a short-sleeved number – proudly showing off his latest addition to the WCRS tattoo collection.

Yes, it’s the ‘Love Happens Here’ pin seen everywhere from Oxford Circus underground to New York’s Times Square, positioned perfectly amongst the WCRS logo and last year’s ‘#NoFilter‘ Pride campaign.

Strong, JC.