Cannes Lowdown

Last week was the week in June that everyone in the industry looks forward to, forgets their worries and heads off to the South of France for ‘work’.

It was a busy week for us, but we did manage to fit in a couple of glasses of rosé.

Dino takes to the stage

Dino Burbidge, our Director of Tech and Innovation, took to the stage in the Palais to talk about the ‘Science of Super Creativity’, and the quest to find the world’s most creative person. He gave the audience an insight into what feeds creativity – the good news is that alcohol, carbs and chocolate, all do!

Creatives Doug and Joe represent

Two of our newest creatives, Doug Redfern and Joe Roberts, spent the week in Cannes representing the UK in the Cannes Young Lions competition.

Last summer they finished university. Teamed up. Got a placement at WCRS. Got a job at WCRS. Entered UK Cannes Young Lions Print competition. Won UK Cannes Young Lions Print competition. Won a trip to Cannes to compete in the World Under-30’s Print Competition, all after three months in the industry. It’s a pretty good start if you ask us!

Teams from 50 different countries competed, and despite putting on a good show, were tipped from the top prize by Italy! Congratulations to all the winners and those that participated.

If representing the UK wasn’t enough, last Monday, Doug and Joe also took over Shots’ Instagram with a series of hilarious posts about the nans of Cannes for the day.

While the majority of Cannes attendees were listening to speakers like Casey Neistadt, Demi Lovato and Karlie Kloss, Doug and Joe were speaking to Babs about her love of water aerobics and Dorris and Gene about their sherry-related hangovers.

As part of their takeover of the Shots Instagram, the creative pair created #NansofCannes, in which the best biddies of the French riviera offered their recommendations of the best things to do and see across the day. See some of the posts below and check out Shots’ Instagram (or should that be Instagran?) for the full series.

Their week in Cannes has made Doug and Joe hungrier than ever. We hope to see them next year picking up a Grand Prix or two!

‘Creativity is GREAT’ – Department for International Trade

The best of British creativity was dominating the skyline at Cannes this year showcasing the benefits of working with the UK’s exceptional businesses. We created the campaign as part of an Engine team; to drum up demand to trade with the UK.

A billboard featuring a 3-d animated GREAT British lion, sitting on the top of the Grand Hotel, roared to alert Cannes-goers in real-time whenever British talent involved in a Cannes Lions award won.

The ads flew the flag for British business and talent involved in award-winning campaigns, from agencies to post-production houses or directors, and shone a spotlight onto the contribution to exceptional global creativity made by British businesses at this year’s Cannes Lions Festival.

And to finish it off, our work was awarded two Cannes Lions – one Silver for Bupa’s ‘For Living’ campaign in the Film Casting category, and a Bronze Creative Effectiveness Lion for Engine’s ‘Missing Type’ campaign with NHS Blood & Transplant.