Churchill have today unveiled the latest communication for their ‘Write Off Replacement’ proposition, featuring a stunt that brings to life the seamless customer experience Churchill offers when upgrading their vehicle following a write-off situation.
In a first for Churchill Insurance, the film depicts a stunt featuring a woman who, when faced with a yawning chasm opening up in the road in front of her, courageously leaps from her moving car to an upgraded, newer model of the same car to escape a write-off jeopardy moment. She drives off into the sunset safely and joyfully, waving her thanks to Churchie on the way.
The stunt was performed for real with no safety harness, wires or rigs using Jess Hooker, a leading stuntwoman with film credits to her name such as Dr. Strange, Transformers and Tomb Raider.
The idea demonstrates the ease with which you can pay to upgrade your car should it be written off. You could also choose to receive a direct replacement or the money back*. However, research has shown that paying the difference to upgrade your car is the most popular choice.
Ed Harland-Lang, Head of Marketing Communications at Churchill says, “With our ‘Write-Off Replacement’ proposition, we wanted to demonstrate that Churchill has you covered and will make the claims process as easy and seamless as possible. This was a tough brief to crack but the creative absolutely nails our product message.”
The film was directed by Max Fisher through Outsider films, working once more in collaboration with award-winning DOP Luke Jacobs.
Emma Marsland, Managing Partner, WCRS says, “We had a clear brief – to be bold and challenging – and an excellent product to write to. Ta dah! A great idea was born!”
The film will be going live on Facebook and YouTube.
*Excludes theft claims. Subject to availability. Minimum car value £3,500 or cash replacement. Exact match may not be available. Upgrade available when difference is paid. Underwritten by U K Insurance Limited.
Clients: Lucy Brooksbank, Ed Harland-Lang, Shanice Remy, Shivani Sivaraj
Executive Creative Director: Ross Neil
Creative Director: Chris Ringsell
Creatives: Tom Dixon & Jo Griffin
Agency Producer: Kaiya Taffel, Eliot Liss
Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Dan Taylor
Planning: Elisa Edmonds, Kath Morris, David Blackett
Director of Technology: Dino Burbidge
Media Agency: Mediacom
Production Company: Outsider
Director: Max Fisher
Producer: Jeremy Bannister
Editor: Rebecca Luff
Edit house: Ten Three Editing
Sound Design: Nick Angell
Sound house: Angell Sound
Post-Production: Creative Outpost
Colourist: James Bamford @ The Mill