This month, TransPennine Express has launched the next iteration of the brand’s “Where Next?” campaign for the Autumn/Winter season. Appearing across TV, Radio, Press, Digital Display and Social, the campaign continues to encourage leisure travel around the North and Scotland by showcasing all the new and exciting things the region has to offer.

“Where Next?” draws a parallel between the exciting changes happening in our region and those happening on our trains. It’s designed to excite customers about the £500m of ‘investment’ coming their way and to invite people to think about where their next trip could take them. As the main inter-city operator for the North and Scotland, TransPennine Express is proud to help Northerners discover all the gems their region holds.

Client: TransPennine Express
Agency: WCRS
Executive Creative Director: Billy Faithfull, Ross Neil, Leon Jaume
Creative Directors: Steve Hawthorne, Katy Hopkins
Creatives: Richard Nott, David Dearlove
Agency Producer (TV): Laura Middleton
Agency Producer (Radio): Sally Miller
Agency Project Managers (Print & social): Paul Millar & Ross Frame
Account Handling: Robert Carter, Richard Williams, Louis Lunts, Izzy Fraser, Christina Caillard
Planning: Liz Baines, Stuart Williams
Agency Designers: Lee Burns & Charlotte Jackson
Photography: Alex & Stephen Bingham
Retouching: Peter Kelly
Media Agency: MEC Manchester
TV Production Company: HLA
Director: Simon Ratigan
Producer: Tim Daukes
Editor: Thomas Carter-Grove @Trim Editing
Audio & Sound Design: Anthony Moore, Phil Bolland & Dan Beckwith @ Factory
Post-Production: The Mill