We’ve released the latest campaign for NOW TV, set in the NOW TV Hotel to aid comprehension of the online streaming service. The ads feature a series of weird and wonderful guests arriving at the Hotel where no request is too much for the worldly wise and charmingly likeable front of house.
The 60” ad which will run in cinemas from today for those going to see Thor Ragnarok, is a highly entertaining spectacle featuring a smouldering vampire, a feisty older lady, and even an astronaut flying into the NOW TV Hotel with a need for great entertainment! The ad demonstrates that there is a pass for every taste, whether it be for the Sky Cinema, Entertainment, Sky Sports or the Kids Pass.
It was shot by director Mark Denton of Thomas Thomas productions.
The 30” ad is live on TV and AV. The 60” ad is live in cinemas from today.
The campaign will run until 24th November.
Client: NOW TV
Executive Creative Director: Leon Jaume
Creative Directors: Andy Lee, Jonny Porthouse
Creatives: Andy Lee, Jonny Porthouse
Agency Producer: Laura Melville
Assistant Producer: Phoebe Rixon
Production assistant: Alex Hutton
Managing Partner: Ben King
Account Handling: Edward Norrington, Charlotte O’Brien
Planning: Nicola Dyball
Media Agency: MediaCom
Production Company: Thomas Thomas
Director: Mark Denton
Director’s Assistant: Juan Coello
Executive Producer: Trent Simpson
Editor: Matt Prickett @ Cut & Run
Sound Design: Dave Robinson @ Angell Sound
Colourist: Scott Harris @ Unit Post
Post-Production: Creative Outpost
Post- Production Producer: Caroline McNulty
Exposure: Broadcast, Cinema, Digital AV and Radio
Client team: Paul Sweeney, Tamsin Carmichael, Matthew Clarke, Joseph Storey