At Engine, diversity is incredibly important to us. So, as part of our campaign to promote the fourth Women of Tomorrow Awards, we were delighted to work with the brilliant award-winning comedy writer, actor and creative director Sharon Horgan to create a podcast exploring how women can drive creativity in the workplace.
The awards, co-created by Campaign and the IPA are designed to find and celebrate the next generation of female leaders within the advertising, media and marketing industries.
Our campaign, created with our sister agency Partners Andrews Aldridge, aims to get brilliant and talented women from across the industry to step out of the shadows and seek acknowledgement for their achievements by submitting an application for the award scheme.
In the forty minute podcast, Horgan, who recently launched her own production company Merman, is interviewed by Chaka Sobhani, CCO of Leo Burnett. Throughout her career, Chaka has worked both agency and client side, as well as in production and like Horgan is an award-winning director. Together, they cover topics ranging from maintaining a work/life balance to the need for more female directors in the industry. As well as looking back at some of the role models that have inspired Sharon and Chaka in their careers.
At Engine, we launched our own gender diversity initiative, Better With Balance, in Spring 2016 with the aim of achieving 50/50 male / female representation at board level by 2020. Since then, a number of women have received mentorship through the scheme. We’ve also rolled out compulsory unconscious bias training for their entire business and recently launched an LGBT+ network.
Sharon Horgan said: “I’ve worked with so many brilliant women throughout my career, so it’s great to be a part of an initiative that celebrates the enormous wealth of female talent within the advertising and media industries.”
Jo Moore, WCRS Creative Director said: “Our research showed that many women at the top of our industry were perceived as almost ‘superhuman’ by those coming up through the ranks.
Sharon and Chaka are both brilliant, inspirational women at the top of their game. Through these podcasts we hope to show that they are also human and prove to other women in the industry that they too can reach the top.”
Listen to the podcast on the Campaign website.