Our new 2018 Santander advertising campaign entitled “Mini Victories” is an evolution of the successful user-generated content campaign which was created last year. However this year, we wanted to make it prosper even more by adding interest and involvement as well as lifting both creativity and engagement to the next level.
To do this we have taken the user-generated content and used a split screen technique where we see one side of the screen being a catalyst for the opposing side; grabbing attention to help get the product points across in a fun lighthearted way.
The campaign spans TV, OOH, Social and Online, Branch and CRM, and will run throughout January and February.
Creative Director: Jo Moore
Creative Team: Jessica Watson and Alicia Job
Designers: Jacinto Caetano, Mark Allred, Abbi Chard
Strategy: John Crowther, Stuart Williams
Account Handling: Diane Gracie, Charlie Harrington, Owen Keating, Rheana Petgrave, Tom Butler
TV Producer: Rowena Jeffreys-Jones
Production Assistant: Alexandra Hutton
Project Management: Hulya Corty
Production Companies: Agile (TV), Trailer Park (Social)
Director: Zac Ella
Photographer: David Wren