Today sees the launch of our new TV advert ‘Shameful Tattoo’, promoting Churchill’s new Motor Insurance offer – Churchill’s Vandalism Cover, where its customers no claim discount is protected if they claim after their car is vandalised*.

Directed by Joseph Mann, the ad is the latest in Churchill’s ‘Objects’ series and features Churchie comforting a talking car (voiced by Josh Widecombe) who has been marked with suggestive ‘Bootylicious’ graffiti whilst asleep.

Designed to appeal to a broad TV audience, the ad is a cheeky and playful take on one of the most frequently occurring and expensive to repair instances of vandalism, and features the track ‘Shake Your Booty’ by KC & The Sunshine Band.

The 30” TV spot is first due to air Monday morning on ITV4 and will run throughout the day in shows such as Emmerdale and Coronation Street on ITV. A 20″ of the ad will run from March.

Lucy Brooksbank, Head of Marketing at Churchill, comments: “This new ad drives home that people can continue to ‘Depend on the Dog’, with a brand new offer protecting customers in the event that their car is vandalised. Our customers can feel reassured that in the event they have to make a claim for damage to their car that is a result of vandalism, they will not lose their no claim discount*.”

She continues: “The ad demonstrates this reassurance while retaining the warmth and charm people expect from Churchie. So it’s ‘Oh yes!’ to shameful tattoos!”

Emma Marsland, Managing Partner at WCRS, says: “We are delighted to have worked on the next chapter of Churchie’s crusade to rectify the insurance problems of the nation. You can always depend on the dog. Oh yes!”

The campaign was also worked on by animation specialists Blinkink and the media spots were secured by MediaCom.

*Churchill’s vandalism cover comes as standard on comprehensive policies and now preserves customers’ no claim discount. And they won’t just repair the damage; if you go to one of Churchill’s recommended garages, they’ll clean the car inside and out too.

Full Credits: 

Client: Churchill

Clients: Lucy Brooksbank, Ed Harland-Lang, Zoe Fidler, Naomi Kombe, Alison Traboulsi

Agency: WCRS

Executive Creative Director: Billy Faithfull

Creative Director: Chris Ringsell

Creatives: Tom Dixon & Jo Griffin

Agency Producer: Sally Miller, Oliver West

Account Handling: Emma Marsland, Carolina Gutierrez Vargas, Chris Moger, Dan Taylor

Planning: Elisa Edmonds, Kath Morris

Social Strategy: Duncan McLauchlan, David Blackett

Production Company: Blinkink

Directors: Joseph Mann

Executive Producer: Bart Yates

Producer: Joshua Smith

Production Manager: Jack Bingham

Art Director: Arthur De Borman

DOP: Simon Richards

Post House: Freefolk

Post Producer: Vittorio Giannini

Flame Op: Andy Coppin

Colourist: Paul Harrison

Sound Design: Angell Sound, Nick Angell

Editor: Max Windows at STITCH