Hot off the back of introducing Warburtons’ Easter Bregg, we’ve launched an exciting competition giveaway in which nine lucky winners will receive beautifully crafted crumpet cushions. That’s right- CRUMPET CUSHIONS!

Inspired by delicious Warburtons Crumpets, these cushions have been carefully designed to appear as crumpet-like as possible – with the detail being lovingly hand painted by WCRS’ design team.

The bespoke packaging outlines the dietary information of the cushions (100% huggability, 100% cosiness, 100% snuggleness), the ‘snuggling suggestions’ (on the sofa, with friends or a loved one, maybe in front of some good telly, preferably with a couple of hot buttered Warburtons crumpets and a nice cup of tea), the sell by date (Best before: A nice sit down) and of course, the warning not to eat these sofa friendly crumpets.

We can’t wait to see the competition winners enjoying their deliciously comforting prize from the UK’s number 1 Crumpet Cushion brand.

The competition is currently live on the brand’s Instagram page @warburtonsUK. Simply follow and tag two friends to enter.

Full Credits:

Client: Warburtons

Agency: WCRS

Executive Creative Director: Billy Faithfull

Creative Directors: Andy Lee & Jonny Porthouse

Agency Producer:  Madeleine Macrae

Account Handling: Emma Marsland, Lauren Nuttall, Charlie Warner, Millie Greenwood, Hannah Shelley

Social Strategist: Abi Bishop

Agency Designers: Mark Allred

Costume / Prop Artist: Hannah Woods / The Backscratchers

Packaging Production: Bee & Hive

Media Agency: Mindshare